- Key secrets to becoming a revenue-generating marketing machine
- How to apply science to the art of marketing
- Why aligning sales and marketing is critical to success - and how to do it
In Manufacturing Demand, David Lewis uncovers how savvy marketers can embrace the automation principles that drove "factory thinking" in the industrial age, and apply them to the information age to drive revenue.
Read what people are saying about Manufacturing Demand and DemandGen International, Inc.
“David and his team at DemandGen are masters of marketing automation and lead management. Their process and partnership made our investment in Marketo worth every penny.”
- Deb Wolf, Vice President Corporate Marketing, Workday
“If anyone ever asks me who I use to help with my Eloqua programs, I always say DemandGen! You've got a customer for life. I love you guys!”
- Cori Pasinetti, Director of Marketing, Webroot